Okay, time to talk about the double opt-in email.  In the email marketing world, a double opt-in email is used to confirm somebody's email address. So, when someone submits their email address on your landing page, website, or any other form, you might expect them to be automatically added to your email list. However, you’d […]

There are SO many email marketing platforms available today that, when you’re just getting started with email marketing, it can be difficult to make a decision. When I ask people why they chose a certain platform, a lot of the time the responses are “I heard this one was good” or “I know someone that […]

ConvertKit is a solid email marketing platform that can be a great fit for either beginning email marketers just starting their list or those who already have a healthy email list and looking for more control over segments. Now let's take a look at both the pros and cons of using ConvertKit! Reasons to love […]

MailerLite is an all-around great email marketing platform. While it seems to be geared towards business owners that are just getting started with email marketing, it’s also a great fit for people who have been in the game for a bit. And without further ado, let’s jump right into it! Reasons to love MailerLite… Simplicity […]

If you’ve read my guide for choosing an email platform, you already know that I love ActiveCampaign. Now it’s time to dive into a few more of my favorite features, as well as review some of the downsides of the platform. Let’s begin! Reasons to love ActiveCampaign… Includes a Full CRM Occasionally I’ll hear people […]