Okay, time to talk about the double opt-in email.  In the email marketing world, a double opt-in email is used to confirm somebody's email address. So, when someone submits their email address on your landing page, website, or any other form, you might expect them to be automatically added to your email list. However, you’d […]

There are SO many email marketing platforms available today that, when you’re just getting started with email marketing, it can be difficult to make a decision. When I ask people why they chose a certain platform, a lot of the time the responses are “I heard this one was good” or “I know someone that […]

If you’ve read my guide for choosing an email platform, you already know that I love ActiveCampaign. Now it’s time to dive into a few more of my favorite features, as well as review some of the downsides of the platform. Let’s begin! Reasons to love ActiveCampaign… Includes a Full CRM Occasionally I’ll hear people […]