Okay, time to talk about the double opt-in email.  In the email marketing world, a double opt-in email is used to confirm somebody's email address. So, when someone submits their email address on your landing page, website, or any other form, you might expect them to be automatically added to your email list. However, you’d […]

There are SO many email marketing platforms available today that, when you’re just getting started with email marketing, it can be difficult to make a decision. When I ask people why they chose a certain platform, a lot of the time the responses are “I heard this one was good” or “I know someone that […]

ConvertKit is a solid email marketing platform that can be a great fit for either beginning email marketers just starting their list or those who already have a healthy email list and looking for more control over segments. Now let's take a look at both the pros and cons of using ConvertKit! Reasons to love […]