Okay, time to talk about the double opt-in email.  In the email marketing world, a double opt-in email is used to confirm somebody's email address. So, when someone submits their email address on your landing page, website, or any other form, you might expect them to be automatically added to your email list. However, you’d […]

There are SO many email marketing platforms available today that, when you’re just getting started with email marketing, it can be difficult to make a decision. When I ask people why they chose a certain platform, a lot of the time the responses are “I heard this one was good” or “I know someone that […]

MailerLite is an all-around great email marketing platform. While it seems to be geared towards business owners that are just getting started with email marketing, it’s also a great fit for people who have been in the game for a bit. And without further ado, let’s jump right into it! Reasons to love MailerLite… Simplicity […]